With the goal of enhancing the diversity and quality of its sports content offerings, SAPO is now integrating content from A BOLA, a sports journalism reference with nearly 80 years of uninterrupted activity. Through this partnership, SAPO strengthens its connection with one of the most significant media brands in the country and in the Lusophone world, reinforcing the credibility that guides its relationship with its followers and contributing to its position as a Recommended Brand for 2024.
Through the SAPO portal, which currently boasts 4 million page views daily and over 3.5 million people monthly, users will now be able to access news, reports, interviews, and opinion pieces from A BOLA’s vast collection of text, video, and audio content, featuring contributions from some of the most respected sports professionals in the country. This partnership also extends to the SAPO Media Sales House.
“As a reference content aggregator for almost three decades, SAPO has followed the most relevant sports news in the country and the world in recent years, making it a natural partner for A BOLA,” says João Epifânio, Chief Sales Officer B2C and Chief Marketing Officer of Altice Portugal. “With this partnership, at a time when SAPO and A BOLA are repositioning themselves and becoming even more relevant, two brands with a common mission to contribute to better-informed audiences and a more enlightened and critical country are coming together,” he adds.
For Bernardo Azevedo, Chief Sales & Partnerships Officer at A BOLA, “This is a partnership that allows us to diversify and innovate the content delivered to the reader and strengthens the positioning of both A BOLA and SAPO as reference media brands in Portugal. It is a collaboration that fully aligns with the new strategy of A BOLA and makes perfect sense in this new paradigm we are building. Making this new path with partners who can help us grow and to whom we can deliver our value in return is everything we seek in the new A BOLA.”
The partnership with A BOLA allows SAPO to consolidate and diversify its ecosystem of reference partnerships and partners, impacting the development of a more informed country prepared for future challenges.
About SAPO SAPO, a leader in the aggregation, production, and curation of digital content and assets, stands out for the diversity and relevance of the technological projects it integrates, the services and products it offers, and the ecosystem of partners it drives. Based on a strategy of growth and consolidation of an unmissable brand in Portugal, SAPO is a value and future creation driver for users and the market.
About A BOLA For nearly 80 years, A BOLA has been a leading brand in sports information in Portugal, distinguished by its capacity for digital innovation and video content production. With a strong presence in both print and digital formats, A BOLA remains a reference for sports enthusiasts, combining tradition and modernity to offer comprehensive coverage of sporting events. Since July 2023, A BOLA has been part of the Ringier Sports Media Group (RSMG), which distributes sports information to over 25 million fans monthly through 8 brands in 8 European countries. Founded in 2022, RSMG combines the best national sports media with innovative technology.